IMImobile has announced the integration of its Multi-Media Console (MMC) within the zeebox “SHOWTIME” platform. IMImobile’s platform is said to provide broadcasters with a seamless way to aggregate audience content across a range of digital streams, including Twitter, Facebook, SMS, MMS, email and apps. This allows the broadcaster to edit, curate, and then publish user-generated coverage through the ground-breaking zeebox second-screen experience to drive viewer engagement.
Jay Patel, MD, IMImobile said, “zeebox are leading the way in second-screen audience engagement, and how to utilise social media for TV. We look forward to working with zeebox and broadcasters globally to drive audience engagement and to create new, innovative formats that put content at the heart of a show.”
Anthony Rose, Co-Founder & CTO, zeebox said, “All broadcasters and programme makers want to engage with their audience via social media to create more real-time engagement. The zeebox application changes the way users experience TV, connect and share content with friends. We are delighted to be working with IMImobile to integrate its technology platform, which will allow us and our partners to manage and republish audience content into the zeebox application.”