It is announced that VAS India 2012 – 11th International Conference was recently held at Taj Lands End in Mumbai. This event is the flagship event property of Bharat Exhibitions which is organizing the same for the 11thconsecutive time.
Siddharth Vishwanath, Executive Director, PricewaterhouseCoopers said, “Despite last year’s slow down in the Mobile VAS space in India, refreshed investment flows from the industry players is going to drive the growth for sector, We have 160% mobile penetration in urban India as compared to just 36% in rural India. Still, rural segment of the nation has an impressive household mobile penetration.”
He further elaborated that, “M-Health, M-Banking and M-Governance are the 3 major areas which have tremendous opportunities in MVAS space.”
Other dignitaries present at the conference were R.K. Agarwal (Director, Consumer Mobility, BSNL), Peeyush Agrawal (Executive Director, MTNL, Mumbai), Rajan S Mathews(Director General, COAI), Sunil Dutt (Managing Director, Research InMotion, India), S P Narayanan (Sr. Vice President, VAS &M-Commerce, Idea Cellular) and Jonathan Bill (Sr. Vice President,Internet & Data Services, Vodafone).
Jonathan Bill said, “MVAS fraternity is facing challenges around the world. We have observed that in the telecom markets around the globe, the growth of Mobile VAS has been inversely proportional to the growth of Mobile Internet. Thus, content developers must come up with the services most relevant for the Indian users in their own languages.”
Sunil Dutt said, “India as a nation poses great opportunity for MVAS ecosystem and we are in the right place at right time. It’s about bringing empowerment to rural and down trodden segments of India through MVAS. Health, education, infrastructure, banking, commerce, hygiene, sanitation, law and agriculture are the fields where VAS players can grab immense business opportunities. However, major challenges before MVAS in India are infrastructure, availability of funds (viable commercial model) and adequate legal support.”
R S Mathews said, “Availability and adoption of VAS services require higher value of innovation. However, preferences of services like medical advice and online education are relatively in usage in India. Therefore, relevance and suitable pricing of MVAS apps are the keys to success.”