Reliance Communications has roped in Anushka Sharma, as the company’s brand ambassador. The new association will highlight the all-encompassing core value of the Group- bringing products to customers.
The campaign seeks to establish the superior network of Reliance Communications in both GSM and CDMA services. The two new television commercials with Anushka Sharma and Rannvijay (of Roadies fame) will highlight the benefits of the Unlimited Talk Time and Call Connect features of Reliance Communications.
Sanjay Behl, Group Head -Brand & Marketing Reliance Communications said, “Reliance Mobile’s superior 3G, Pan India 2G edge GSM & high performance CDMA network have been demonstrated in this communication. What also goes without saying is that just like our network; Anushka too is also a superlative performer which makes her the perfect fit for the brand.”
Reliance Communications has signed four news TVCs out of which two will go on air very soon. It added that it expected to have a long term association with Anushka Sharma to promote RCom’s Superior Brand proposition to the general public.