STAR Plus has launched its app for iPhone and iPad in India and over 120 countries around the world. This initiative is said to make entertainment content available for the viewers to access their favorite shows anytime by download the app on to their devices from the iTunes App store and instantly start enjoying the rich and inimitable content from STAR Plus.
In addition the app is to offer unique features like, live TV, catch up on missed episodes of last two days through Video-on-Demand, updates/news from STAR Plus current and upcoming shows. A unique, built-in interactive feature will allow users to connect with their favorite Star Plus characters through audio-blogs & pictures. Besides, the app also allows users to share the content they like with friends and family through Facebook & Twitter.
Sanjay Gupta, COO, STAR India Pvt. Ltd. said, “We have always provided our growing viewers with discerning content using cutting edge technologies. Our entry into the iPad, iPhone App Zone will enable our upwardly mobile viewers to watch their best loved programs in a handheld format wherever they are and whatever they may be doing.”
Lalit Bhagia, VP, Digital of Star India Pvt. Ltd. said, “The success of the iPad and iPhone has been driven largely by the quality of content they offer in the App zone. With Star’s entry discerning viewers will now have access to the best entertainment available in the mobile handheld arena. The app will also allow users a great video experience, details of show schedules and news and updates on their favorite show characters through daily audio blogs.”