HP’s recent announcement on an organizational realignment, which will merge its Imaging and Printing Group (IPG) and its Personal Systems Group (PSG) into one group, deemed the Printing and Personal Systems Group. HP says that combing the two groups will improve performance and drive profitable growth across the entire HP portfolio. The company also hopes that the merger will rationalize HP’s go-to-market strategy, branding, supply chain and customer support worldwide, which will lead to better customer experience and drive innovation across personal computing and printing. The new group will be headed by Todd Bradley, the Executive Vice President of PSG.
“This combination will bring together two businesses where HP has established global leadership,” said Whitman, CEO, HP. “By providing the best in customer-focused innovation and operational efficiency, we believe we will create a winning scenario for customers, partners and shareholders.”
The channel partners of HP India have welcomed this move by the company. They believe that this will definitely create a win-win situation for all the stakeholders – be it the company itself, partners, as well as the customers. The combined revenue of IPG and PSG from the newly formed group will be around Rs.10, 272 crore, which is 54% of HP India’s total revenue of Rs.19, 022 crore. The customer will get a single focus from the partner on the complete range of IPG and PSG products. Besides, partners who are dealing in both PSG and IPG products will certainly benefit from this move, reason being they can sell both products under a single package and can achieve cost savings and in turn can improve on profit margins.