Month: April 2012

Power of the Cloud unleashed

Essar Group has implemented Windows Azure, Microsoft’s cloud services platform to deliver some of its applications in an effort to offer its customers Web-based applications with high performance and scalability.

Jayantha Prabhu, Chief Technology Officer, Essar Group said, “With Windows Azure, we don’t have to spend money on hardware and software, and we don’t have to spend time on administrative tasks related to infrastructure. A scalable, well-defined platform gives us much fewer problems to solve and more time to focus on the overall experience of the application. Since implementation, Essar has already experienced the multiple benefits of Microsoft’s cloud technology. We quickly knew that we had made the best choice in selecting Windows Azure. In fact, we can maintain the high level of scalability needed at a lower total cost of ownership compared with an on-premises solution.”

In coordination with MindTree, a Microsoft Gold Certified Partner, Essar seamlessly transitioned four of its applications – HSECAR (Corrective Action Report (CAR) system), AVID (A Voyage into Insatiable Discovery), Saksham and Visitor Management System & Gate Pass System – to the Windows Azure platform in August 2011.

TRAI unveils TCCMS portal

TRAI unveils TCCMS portal 

Telecom Regulatory Authority of India (TRAI) has launched a facility to monitor complaints from telecom consumers, called Telecom Consumers Complaint Monitoring System (TCCMS) portal 


It is believed to facilitate the telecom consumers in locating the “Consumer Care Number”, “General Information Number” and contact details of the complaint centre and Appellate Authority of their service provider. The portal would also help access the website of their service provider’s complaint monitoring portal to track the current status of their complaints or appeals lodged with their service provider complaint centre or Appellate Authority. This portal is also said to help TRAI in monitoring the status of redressal of complaints lodged by the consumers with the service providers.  

Samsung becomes World’s largest Cellphone brand

Samsung becomes World's largest Cellphone brand

Samsung Electronics Co. Ltd. in the first quarter overtook Nokia Corp. to become the world’s largest cellphone brand for the first time. However, Samsung remained in second place in the smartphone segment of the cellphone market, behind Apple Inc. The South Korean electronics giant shipped 92 million cellphones worldwide in the first quarter, compared to 83 million for longtime market leader Nokia.While Samsung’s shipments declined by 13 percent compared to the fourth quarter of 2011, Nokia’s dropped by 27 percent, as presented in Table 1. This allowed Samsung to raise one position to take first place.

Wayne Lam, Sr. Analyst, Wireless Communications, HIS said, “With cellphones now accounting for more than 40 percent of Samsung’s overall revenue, it’s clear that the company’s continued investments in smartphone hardware and software R&D are paying off. The company is not only cashing in on the market’s shift to smartphones, but is also succeeding in other cellphone product categories, allowing it to capture the overall market lead. What makes Samsung’s performance even more impressive is that the company’s latest Galaxy S III handset has yet to be launched, with shipments set to start in May. This indicates Samsung is likely to make further progress in market share in 2012.”

With Samsung taking the leadership position, it will mark the first time since 1998 that Nokia has not been the No. 1 brand in the global cellphone market.

Ian Fogg, Sr. Principal Analyst, Mobile for HIS said, “Samsung’s surpassing of Nokia for cellphone market leadership represents not only a changing of the guard among handset brands but also a fundamental shift in the structure of the wireless market. Cellphone market growth is now being generated exclusively by the smartphone segment, and not by the feature phones, entry-level cellphones and ultra-low-cost handsets (ULCH) that had fueled the industry’s expansion over the previous decade. Samsung has successfully ridden the wave of smartphone adoption to attain market leadership. Meanwhile, Nokia is in the midst of transitioning its smartphone strategy, resulting in declining shipments for the company. Samsung is reaping the rewards of strong execution in product design, distribution and marketing. The company has been bold and innovative with handset form factors, featuring differentiated handsets such as the Galaxy Note with its sizable 5-inch display, and a wide range of handsets in every other conceivable screen size.”

Sunny Leone roped to endorse CHAZE mobiles

CHAZE has signed on the upcoming Bollywood actress Sunny Leone as their brand ambassador. Sunny Leone has been roped in to endorse a slew of CHAZE’s mobile handsets, which are positioned as products with mass appeal. As a part of the association, Sunny Leone has recently completed her first ever TVC for CHAZE Mobile which shot at exotic locales of Bangkok, is ready to hit the screen soon.

Sunny Leone said, “I am very excited to be associated with such a young and vibrant brand like CHAZE. I chose to associate with the ‘Brand CHAZE’ because I am really impressed by CHAZE’s ideology of bringing out mobile technology for the masses and personally feel connected with their vision.”

Keshav Arora, CEO, CHAZE Mobile said, “CHAZE is one of the most promising players in the country and we are very pleased to have associated with Sunny Leone, another rising star of Indian Cinema, for endorsing our mobile handsets. CHAZE envisages reaching out to the masses across every nook and corner of the country through its strong distribution network and a high-quality after sales services network with 600+ service centers support pan India. Targeting to achieve a studious growth in the coming decade by providing ‘Quality and Assurance’, CHAZE Mobile intends to ensure pertinent satisfaction to all its customers across the country. CHAZE Mobile is also planning to set up a unit in Himachal Pradesh at a cost of Rs. 200 crore for assembling of mobile handsets.”

Celkon Mobile Phones signs Virat Kohli

Virat Kohli has been appointed as their Brand Ambassador of Celkon Mobiles. Rohit Dhawan (son of David Dhawan), Director has directed his first TV commercial with ace cricketer Virat Kohli for a handset brand, Celkon.

Executive Director of Celkon, Murali said, “We are in the process of developing mobiles with latest technology like 3G, Android, dual Sim along with lot of entertainment. Since our mobiles are targeted for the youth.Virat was definitely an ideal choice for the “Brand Ambassador” as our brand has come out with the most youthful features as our first focus and we are also kick starting our multimedia campaign with the release of this ad in the running IPL season”.

Virat said, “I love challenges and associating with Celkon presented me with an opportunity to partner with a brand that is not satisfied with being one of the most successful brands in South and has now set their sight on the national market. As we know everyone loves watching movies or using multimedia functions on their phone and I am no exception. I am happy to endorse a mobile brand which offers a wide range of multilingual films and various features in one handset. I think the product and the ad are both very well made and I hope viewers will enjoy the ad and the phone.”

Leo Veluthukaran joins eScan

Leo Veluthukaran joins eScan

eScan has appointed Leo Veluthukaran as new National Sales Manager for India. Leo has been appointed to the position with the responsibility to drive the continued growth of eScan in enterprise segment and enhance its position in the Indian market. Veluthukaran will be reporting to Sunil Kripalani, Senior Vice President – Global Sales and Marketing.

Kripalani said, “We are delighted to have Leo Veluthukaran on board. With his vast sales experience and strong understanding about IT market and products, Leo is well qualified to ensure eScan continues to be the most preferred security Software brand in the region.”

Veluthukaran said, “I am honored to be associated with eScan, a brand that has been constantly redefining the IT security landscape with its innovative and futuristic technologies and thus, actively contributing to the IT Security industry in combating the evolving cyber threats. It is a privilege for me to have the opportunity to represent such a highly regarded brand.”

PNY In Ear Stereo Earphone Series

PNY In Ear Stereo Earphone Series

PNY Technologies Inc. has introduced The ‘In Ear Stereo Earphone series’ the pleasing series and the lovely series.

It comes in 3 adjustable ear sizes (S/M/L) and is said to suit the comfort and demand of the listener. It also comes in Vibrant and fluorescent colors encased in metallic finish and is available in pink and blue colors. It claims to offer superb bass and treble sound and further enhancing the listening pleasure. The soft tipped earbuds and lightweight flexibility is supposed to provide maximum comfort and usage. The pristine audio output offers crystal clear sound that connects effortlessly into IPods, IPhones, PC and MP3 players.