AMD has updated its market strategy for India. India business heads of AMD are supposed to report directly to the AMD Executive Team based out of California. The company also aims to offer more incentives to its India distributors.
Rory Read, Chief Executive Officer, AMD said, “India is still under penetrated when it comes to computing devices and this can be attributed to other reasons beyond price. We will bring to market devices that will consume less power.”
AMD has claimed to update its product roadmap for India, which features processors such as Trinity and Brazos 2.0 for notebooks and desktops and ‘Hondo’, a tablet processor as a part of this strategy.