APC by Schneider Electric has announced a price increase across all its products as an outcome of the depreciating value of the rupee and the consequent increase in costs of key input materials. With the current Forex depreciation, the input costs to APC have increased to the tune of 20% – 22% across the product portfolio, depending on the SKU’s form, size and usage of raw material. APC intends to pass on only a smaller portion of the total cost increases to its customers.
Shrinivas Chebbi, Country GM & VP – India, APC by Schneider Electric said, “In the current scenario our objective is to minimize the impact of raw material costs & forex on our customers while maintaining the high quality of our solutions & investments in R&D and hence only a smaller portion of the total impact is being actualized in the price increase. For the company to keep investing in superior technology and provide customers with the best of solutions, price increase is very important under the current circumstance. At Schneider Electric, we believe in transparency with our partners who are active contributors to our business and we look forward to their support in communicating to our customers the reason behind the price increase and also our longstanding commitment to them.”