HP has recently showcased the HP Designjet portfolio at the Media Expo held in New Delhi. At the Expo, HP demonstrated its Latex Technology with its series of flagship printers – HP Designjet L26500 and thermal inkjet technology with HP Designjet Z6200 with a view to familiarizing the print partners, brand managers and consumers with the eco-friendly technology and green credentials.
“HP Latex is the future of super wide printing and is going to provide explosive growth to the customers. Also, with organizations becoming more and more environment conscious and specifying on the use of HP Latex technologies, green printing is the new chant for the printing industry. A revolutionary technology like this is the need of the hour,” said Dhirendra Khurana, Country Manager, Sign & Display, GSB, HP-PPS.
Mahesh Kumar Soni, Country Business Manager (Design), GSB, HP India, said, “HP has always believed in innovations in the printing space. Now with an initiative of eco-friendly printing devices, HP’s Latex and Thermal Inkjet Technology promises the consumer a healthier tomorrow while providing him the best quality prints. The eco-friendly promise by HP will take the printing industry to a new paradigm and will create a benchmark for the brand advertising business.”