Month: September 2014

SIITF 2014 reaffirms its commitment of serving both Vendors and VARs

The IT Capital of India, Bengaluru, recently witnessed the Fifth Southern India Information Technology Fair (SIITF) – 2014 (Tech Summit) organized by VARINDIA in the midst of CEOs from IT companies, educationists, heads of top IT associations, VARs and SMEs, as well as government dignitaries from the ICT sector. Themed “Best Practices for High Performing Partner Ecosystem”, the event aimed to discuss and showcase excellence in technology innovation and entrepreneurship, while it also acted as a torchbearer for VARs from the southern region of the country by highlighting some of the major challenges they face in the competitive area of sales and services.

Inaugural session of 5th SIITF 2014

The event commenced with the lighting of the ceremonial lamp and was graced by eminent guests includes Prof H. S. Jamadagni, IISC, Bangalore; Shri A. Gururaj, Managing Director, Vittal Innovation City; Cmde J. Jena, Director, TCOE India; Mr K. Bhaskhar, Senior Director, Office Imaging Solutions Division, Canon India; Mr Anil Sethi, Director &  General Manager – Channels, Dell India; Mr Nalin Patel, Vice-President, SIITA; Mr Anantharam Varayur, ECM, SIITA & ECM-FITDAK; and Mr M. A. Sathya Prasad, President, AIT.

Addressing the key note address at SIITF-2014

Eulogizing the role of partners in driving the IT market in the country, Mr Deepak Kumar Sahu, CMD & Publisher, Kalinga Digital Media, said in his address of how India is on its way to becoming the second-largest Internet users in the world. “The telecommunications services market, which includes fixed and mobile, data and voice services and the devices market, which includes mobile phones, PCs, tablets and printers, are expected to touch $23.5 billion in 2014. It is worth mentioning here that 80% of these products and services are driven by the partners.”

Cmde J. Jena, Director, TCOE at SIITF-2014

Cmde J. Jena, Director, TCOE, shared his experiences with the audience in the area of skill development and how it can through proper training and development help in giving birth to new talent, which will eventually promote manufacturing in the country and making it a major hub for manufacturing.

Enlightening the audience on the prospective of electronic manufacturing in the country, Shri A. Gururaj, Managing Director, Vittal Innovation City, said how it is important for India to promote electronics manufacturing and this should be a priority agenda for the government, come what may.

Prof H. S. Jamadagni, IISC, Bangalore at SIITF-2014

But it was Prof H. S. Jamadagni, IISC, Bangalore, who stole the show by amusing the audience with his antics and speaking on the rise in urbanization and smart city . He also cited some examples of how urbanization is taking a heavy toll on the teeming population of the country, particularly that of Bengaluru city and the role IT can play in containing this menace.

Mr K. Bhaskhar, Senior Director, Office Imaging Solutions Division, Canon India at SIITF-2014

From the corporates, Canon and Dell actively participated in the discussions by showcasing their technology areas and discussing their market strategies. Mr K. Bhaskhar, Senior Director, Office Imaging Solutions Division, Canon India, spoke largely on digitization and how Canon as a digital company has been steadily playing a role in making digitalization a dream come true for its customers. Mr Anil Sethi, Director & General Manager – Channels, Dell India, briefed the audience on Dell’s mantra of success and about its transition to a complete end-to-end solution company.

Mr Anil Sethi, Director & General Manager – Channels, Dell India at SIITF-2014

The Panel discussion was moderated by Mr Deepak Kumar Sahu, CMD & Publisher, Kalinga Digital Media, and deliberated on the issues relating to the challenges faced by the traditional channel partners  in the market from the e-commerce companies  and how corporates can help them to drive business and maintain a competitive edge in today’s rapidly-evolving market. The panelists included Mr M. A. Sathya Prasad, President, AIT; Mr Anand Rao, President, FITDAK; Mr Nalin Patel, Vice-President, SIITA; Mr Anantharam Varayur, ECM, SIITA & ECM-FITDAK; Mr Murali Krishnan, Managing Director, N J Dataprint; and Mr K. Bhaskhar, Senior Director, Office Imaging Solutions Division, Canon India.

Panel Discussion at SIITf-2014

The event also took the opportunity to felicitate the Channel community from the Southern region in different categories………See More

 

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Elitecore opens ‘Centre of Excellence’ at “Pune”

Elitecore opens 'Centre of Excellence' at Elitecore Technologies has announced the opening of the next-generation “Centre of Excellence” (CoE) in Hinjewadi, Pune. CoE aims to leverage Pune’s ecosystem to steer company’s growing footprint in the global telecom market.

Nikhil Jain, CEO, Elitecore Technologies, says, “The Centre of Excellence will work towards our company’s vision of enabling our customers’ ability to market  its services on time  and bring utmost customer satisfaction and differentiate their services. CoE will play a major role in our global expansion strategy.”

Elitecore opens 'Centre of Excellence' at

Elitecore Technologies is a Carlyle Group investee global IT product company, Elitecore is rated as Niche Player by GARTNER in its Magic Quadrant for IRCM.

The IT Capital of India, Bengaluru, recently witnessed the Fifth Southern India Information Technology Fair (SIITF) – 2014 (Tech Summit) organized by VARINDIA in the midst of CEOs from IT companies, educationists, heads of top IT associations, VARs and SMEs, as well as government dignitaries from the ICT sector. Themed “Best Practices for High Performing Partner Ecosystem”, the event aimed to discuss and showcase excellence in technology innovation and entrepreneurship, while it also acted as a torchbearer for VARs from the southern region of the country by highlighting some of the major challenges they face in the competitive area of sales and services.

Inaugural session of 5th SIITF 2014

The event commenced with the lighting of the ceremonial lamp and was graced by eminent guests includes Prof H. S. Jamadagni, IISC, Bangalore; Shri A. Gururaj, Managing Director, Vittal Innovation City; Cmde J. Jena, Director, TCOE India; Mr K. Bhaskhar, Senior Director, Office Imaging Solutions Division, Canon India; Mr Anil Sethi, Director &  General Manager – Channels, Dell India; Mr Nalin Patel, Vice-President, SIITA; Mr Anantharam Varayur, ECM, SIITA & ECM-FITDAK; and Mr M. A. Sathya Prasad, President, AIT…….See More

HP initiates ‘Bend the Rules’ for Millennials in India

HP initiates ‘Bend the Rules’ for Millennials in India

HP initiates ‘Bend the Rules’ for Millennials in India

HP India has launched its new ‘Bend the Rules’ campaign featuring brand ambassador, Deepika Padukone. The campaign celebrates how millennials in India ‘Bend the Rules’ by taking the unconventional road to success.

Millennials strive for success at an early age using the power of technology. HP is inviting them to share their stories by uploading a video on Facebook, Twitter or YouTube using the hash-tag #BendTheRules, of how they have bent the rules to achieve success. A winning entry from India will get a chance to share their inspiring story with a larger audience through a short film which will be aired on Bindass, a popular youth entertainment TV channel in India.

“India has one of the youngest populations in the world, and through the #BendTheRules campaign, we are highlighting the ideas and philosophies of this generation. Keeping millennials’ needs in mind, HP has a range of stylish, yet productive notebooks, tablets and hybrid devices that will enable them to go that extra mile,” said Lloyd Mathias, Head of Marketing, Printing and Personal Systems, HP India.

Deepika Padukone, brand ambassador for HP India is associated with this campaign. As someone who decided to pursue acting and leave behind a promising badminton career, she is familiar with treading the unconventional path to success.

Also featuring in the campaign is the HP Pavilion x360 that converts from notebook, to stand, to tent, to tablet mode. With optimized touchscreen performance and BeatsAudio, the device is ideal for the productivity and entertainment needs of consumers.

The campaign is spread across multiple platforms including television, print, digital, social media, out of home, webisodes and Vine videos.

AirTight selects Comguard as ND

AirTight selects Comguard as NDTo strengthen its position in India, AirTight Networks has appointed ComGuard as its national distributor. The two companies have also announced a new channel partner programme for India – Channel XPRESS, aimed at arming the partners with disruptive solutions for high profitability.

Aren Naidu, Assistant Vice-President – Sales, Comguard, said, “We are excited about the partnership and want to grow the business together to notch a decent pie in the market. We are confident about the goodwill of AirTight as a brand and looking forward to building our business based on the reputation and the technology prowess that comes with it.”

Abhijeet Ghosh, Director - Strategic Partners, AirTight Networks with Aren Naidu, Assistant Vice-President - Sales, Comguard

“The biggest trend that we are observing in the partner ecosystem is that ‘box moving’ is no more profitable and sustainable. Partners have to innovate and provide value-added services to differentiate themselves, and, in turn, find new streams of revenue. Under the Channel XPRESS umbrella, you don’t just get robust Wi-Fi, but also innovations like wireless intrusion prevention and compliances, big data analytics, brand promotions, customer engagement, and loyalty programmes, which could be easily monetized and delivered as a service,” said Abhijeet Ghosh, Director – Strategic Partners, AirTight Networks.

The partnership with Comguard is strategically poised to address the market demand for the technology. Comguard as a Value-Added Distributor would bring in a lot of value in the key areas of sales and marketing, partner management and training, proof of concepts, and support for all AirTight products.

Microsoft kicks off “Women in Tech” Initiative

Microsoft kicks off

In an initiative to bring more women in the Tech world, Microsoft(NASDAQ:MSFT) has launched “Women in Tech”. Through this programme, Microsoft will attract and retain women talent in the industry. Along with partners, Microsoft will train and mentor one million girls and women in the next 12 months.

These will include girl school students, young women students in STEM (Science, Technology, Engineering and Maths) colleges, women IT professionals and women entrepreneurs. As part of the initiative, Microsoft has launched a unique online platform.

Announcing the new initiative, Bhaskar Pramanik, Chairman, Microsoft India, said, “Today, the IT industry in India has about one million women. Our Women in Tech initiative aims to double that number in the next few years. In the first year, our partners and we will train and mentor the next one million women and help them join, grow and succeed in the IT industry. We are excited by the Government of India’s Digital India vision. At Microsoft, we have been running various IT skill development and education programmes for youth for over 20 years. With this new initiative, we want to focus on helping women who aspire to be IT professionals.”

Women in Tech is designed to help aspiring IT professionals from the time they are in high school until they take up a IT job or start their own IT company. Microsoft has devised targeted plans for each education and career stage. These plans are aimed at:….See More

Vodafone releases report on its social projects

Vodafone releases report on its social projects

Vodafone has announced the release of “Footprints IV – Steps Today for a Better Tomorrow”, the fourth edition of its annual sustainability report. A digital version of the report was formally released by Vittorio Colao, CEO, Vodafone Group Plc.

Vittorio Colao, CEO, Vodafone Group Plc, said, “In the last two decades, mobiles have truly transformed the way people engage and interact. Seamless connectivity and easy availability have made mobile services the engine for accelerating inclusion and propagation of information across sectors. In fields such as education, healthcare, agriculture and financial inclusion, the progress enabled by mobile is unparalleled. Importantly, the social development sector has also significantly benefited from advances in both mobile reach and technology.”
Vittorio Colao, CEO, Vodafone Group Plc

“Footprints IV – Steps Today for a Better Tomorrow” chronicles the developmental initiatives undertaken and supported by Vodafone in India during the financial year 2013-14. ‘Vodafone Cares’ is the platform that integrates all the good that Vodafone India does for the society. All the developmental initiatives undertaken and supported are categorized under the three pillars of Education, Empowerment and Environment (3Es) on which the ‘Vodafone Cares’ platform rests. These 3Es align the organization’s efforts towards being a socially responsible company and to make a meaningful difference to all its stakeholders and the community at large….See More