Microsoft has launched the Lumia 430 Dual-SIM, the most affordable Lumia yet, in India. Delivering an uncompromised smartphone experience, the Lumia 430 Dual- SIM is available in stores at a best buy price of INR5,299/-. The Lumia 430 Dual-SIM is the most affordably priced Lumia that will upgrade to Windows 10. The device will be available in bright orange and black colours.
To demonstrate the uncompromised and unparalleled smartphone experience on the Lumia 430 to consumers, Microsoft Devices has conceptualized “Knockout on Wheels” – an experiential initiative that will challenge consumers for a faceoff between their existing smartphone and the newly-launched Lumia 430, to showcase the superior experience offered on the device. Consumers will be asked to perform the most common operations on the Lumia 430 as well as their existing phones, to showcase the superiority (Hardware and Software) of the Windows Operating System and the Lumia 430. Being flagged off from Delhi, the Lumia Knockout van will travel to over 200 cities across the country taking the Windows Phone experience to tier-2, tier-3 and tier-4 towns for the first time.
“The Lumia 430 Dual-SIM continues our commitment to combine the right hardware, software, services and apps with the right price to give consumers a smartphone they can afford and be proud to use. With the introduction of Lumia 430 Dual-SIM, we have unlocked the promise of smartphone ownership for many more consumers. We will take the Lumia 430 to consumers via Knockout on Wheels to build familiarity with the Windows Phone ecosystem and demonstrate the consistent and uncompromised experience that the Windows Operating System offers across price points,” said Ravi Kunwar, Director – North, Nokia India, a subsidiary of Microsoft Mobiles Oy… See more