Swipe Technologies has signed Bollywood’s style icon and international Popstar Priyanka Chopra as its brand ambassador. The company is set to launch a 360° marketing campaign featuring the Bollywood diva.
Priyanka is one of the most pioneering and innovative actors of today’s generation and a game-changer in the truest sense of the word. Her versatility and brave nature to break the boundaries are always in talks. Swipe found these qualities more symbiotic with the company’s nature and its portfolio. And as a young company in the tablet and phablet segment, the company found the diva as the perfect match for ambassador. With Priyanka Chopra’s association, the brand Swipe aims to augment its style quotient while highlighting its utility quotient. The company also has plans to create products themed around Priyanka’s persona.
Priyanka Chopra commented, “In today’s world… Change is the only constant! Driving that change is Technology, which has become such an integral part of our life and the way that we function. To me, Swipe represents innovation… of challenging the status quo, which is something that I have tried to imbibe in all that I do. Swipe’s Tablet and Phablet range of products are very impressive, providing the latest in world-class technology at affordable prices. It is a brand that is representative of the aspirations of a young India, looking to conquer the world.” See more