Spice Mobiles has launched its new X Life series of smartphones, targeted at first-time smartphone buyers in the Tier-II and Tier-III cities. Under X Life series, the company has launched four smartphones – XLife 404, XLife 431q, XLife 431qLite and XLife 512, offering superior technology features at very attractive price points keeping in line with its brand promise of always offering the latest technology to its consumers at affordable prices. The X Life series is specially designed for consumers seeking an exciting combination of innovation and great design.
Spice Mobiles has aggressive plans to expand its market share in the smartphone segment considering the huge upgrade potential for feature phone users towards smartphones. The X Life series has been conceptualized on the basis of a growing demand for high-quality and good-looking phones in the sub-Rs.5,000 segment.
Speaking on the occasion of the launch, Amandeep Singh, CEO, Spice Mobiles, said, “After extensive market research, we observed a product gap and significant market opportunity in the sub-Rs.5,000 segment of smartphones, offering both technology and design. A large number of Indian consumers still use feature phones. Hence, there is huge upgrade potential towards smartphones and we are targeting first-time users in the Tier-II and -III cities. We are delighted to launch our new X Life series of smartphones in Rajasthan which is one of the largest feature phone markets in India.” See more