EMC Study unveils the willingness of Indian Businesses


The Information Generation: Transforming The Future, a new study by EMC has explored the impact of a growing global community of digital citizens. These individuals are always connected and engaged online, and have the world’s information at their fingertips. Based on input from 3,600 Director-to-C-Suite business leaders across 18 countries, the study reveals new expectations of these individuals and identifies the fundamental business attributes critical for organizations to successfully compete and thrive in this new landscape.

The Survey said that globally nearly 96 per cent business leaders believe new technologies have forever changed the rules of business. In addition, 93 per cent reported that recent technology advancements are resetting customer expectations, and nearly all say this will accelerate over the next decade. The top reported consumer expectations are faster access to services, 24/7 and “everywhere” access and connectivity, access on more devices, and a more unique personalized experience.

In line with the global response, 76 per cent of businesses in India think that the mega trends of SMAC have changed consumer expectations. 86 per cent of Indian businesses are aware of the importance of predicatively spotting new opportunities to get ready for the “Information Generation”… See more


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