Intel commences phase two of Intel Security Partner Program

Lisa-Matherly-Head-of-Worldwide-Partner-Programs-Marketing-and-Operations-Intel-Security-300x300

Intel Security has kicked off its second phase of advancements to the Intel Security Partner Program to improve profitability and efficiency for distributors and resellers. The first phase of the rollout was announced in October 2014 to create a flexible framework for future enhancements to the program, as distributors and resellers evolve their business models and adapt to the changing customer landscape.

The second phase of the Intel Security Partner Program initiative seeks to innovate and invest in driving differentiation and profitability. Improvements initiated with the second phase include:

Removal of Tiered Pricing: Eliminating tiered pricing allows Intel Security to reallocate funds to more profitable offerings that improve retained margin
Improved Deal Registration: Rewards members based upon their Intel Security Partner Program level, by limiting deal registration to one partner per each approved partner-found sales opportunity. This also simplifies the Deal Registration process by consolidating to one registration form.
New Teaming Plan: Investment in resellers that have committed to building an Intel Security practice and are engaged in adding value to Intel Security found deals. The plan is intended to increase profitability and deal protection for the partner, streamlining the approval process.
Improved Incumbency Advantage: Provides additional incentives based on the program level by increasing the discount for resellers as the partner level rises, and automatically rewarding resellers for renewals
Partner level name changes: New Platinum, Gold and Silver partnership levels reflect industry standard terms for classifying tiered offerings…Read more

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