Dell plans to open 825 stores by 2015


As a part of its expansion plan, Dell has announced the launch of its 600th Dell Exclusive Store (DES), inaugurated by Phil Bryant, Vice-President – Consumer and Small Business Sales, Dell Inc. The company has aggressively focussed on expanding its retail presence across market tiers, and plans to open 825 stores by the end of 2015.

Strategically located on Basaveshwara Nagar, Bengaluru, the store offers the entire range of Dell’s consumer products – laptops, AIOs and desktops from the Inspiron, XPS and Alienware brands, Venue tablets, as well as related peripherals. Each Dell Exclusive Store is a commitment to enhancing the overall technology experience for consumers.

Phil Bryant Vice President dell 150×150 Dell plans to open 825 stores by 2015Dell’s aim is to strengthen customer experience through one on one brand engagement and build greater awareness around PC adoption. In its endeavour to establish itself as the “Brand of Choice” for consumers across Tier-1 – Tier-5 cities and towns, Dell has initiated a new GTM strategy, which combines attractive pricing, greater variety of products and a rapid, on-time retail expansion plan…Read more


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