Avaya has released new research and calculator tool developed with industry analysts, Frost & Sullivan that helps companies determine how they are executing against a top priority for digital transformation efforts: Improving Customer Engagement. The research into Customer Lifetime Value (CLV) identifies qualities that separate high-performing companies from others, and how customer engagement can be influenced through a blend of business orientation, resource management and technology.
With investments in digital transformation initiatives outweighing overall IT spend in some industries, it is critical that companies have a means of determining if the investments are having the intended effect on key objectives. Unilaterally, 80% of companies in any stage of digital transformation cite improving customer engagement as a priority. Measuring Customer Lifetime Value (CLV) can help companies stay on track for success since the research shows that companies tracking CLV significantly outperform others in terms of profitability …Read more