Micromax aims to retain its phablet market share with new offerings

Canvas-Mega-4G-Q417-GoldMicromax Informatics has expanded its product portfolio with Canvas Mega series to propel the growth of the phablet category. The two new smartphones under the Mega series – Canvas Mega E353 and Canvas Mega 4G Q417 – will address the productivity and entertainment needs of young and evolved consumers.

The launch of the new smartphones is aimed at reinforcing the company’s leadership position in the phablet market with more than 20-per cent market share and will further act as a category driver by offering a perfect confluence of style and substance…Read more

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