Velocity MR, a leading market research and analysis company announced the results of their pan India study to understand the current TV viewing, spending patterns and sentiment of consumers. All this is particularly pertinent considering the new set of rules by TRAI which changes plans, packages, and pricing of TV channels. The national study was conducted among a sample size of 2,010 respondents and covering prominent Indian cities including Delhi, Kolkata, Mumbai, Hyderabad, Bangalore, Chennai, Ahmedabad, and Pune.
Source: Post TRAI New Rule – Study shows that 80% of the people would switch to online streaming platforms
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