Designed to transform digital marketing programmes in the country, Adobe andRazorfish have outlined a joint initiative for the Indian market. Leveraging their global partnership, the two companies will develop solutions focussed on digital personalization for marketers in India.
Industry reports have positioned Razorfish as a leading global digital agency andAdobe Marketing Cloud as a leader across various digital marketing categories. Adobe Marketing Cloud customers globally include all top five media companies, all top five automotive brands, 90% of the world’s top fifty telecom brands and 80% of the top twenty internet retailers. This partnership brings extensive combined expertise and value of global leaders to marketers in India.
“India is seeing a massive change in terms of digitization that is sweeping across the country, creating new opportunities and challenges for marketers. Today, customers demand products customized to their needs and marketers need to rise to this challenge. Adobe’s leadership in digital marketing and Razorfish’s expertise in creating groundbreaking digital strategy and innovation, together promises to digitally transform brands by making each experience relevant for different customer segments and personas across spectrum,” saidUmang Bedi, Managing Director, South Asia, Adobe.
Adobe and Razorfish will leverage their global strengths in technology and digital strategy respectively across all verticals to help customers stay ahead of the marketing curve. With Indian marketers…….See More
Adobe and Learning Links have jointly announced expansion of their collaboration to promote e-learning in the Indian education sector using Adobe Presenter tool that will help teachers create interactive eLearning content with ease, including multimedia elements and quizzes. Having impacted about 100 teachers to date, the programme is set to expand across the country and train over 400 teachers, impacting lives of about 6,000 students.
Learning Links Foundation, with support from Adobe India, attempted to address this issue by training teachers to develop their own e-learning and teaching content using Adobe Presenter tool. The programme involved training government school’s teachers with advanced technology tools to develop subject-specific content for immediate classroom usage and integration.
Adobe India donated Adobe Presenter software kits to schools to support this initiative. In addition, Learning Links Foundation and experts from Adobe volunteered their time to train teachers from eight selected schools across India.
Tridib Roy Chowdhury, Senior Director, Adobe India, said, “We are glad to be associated with this unique initiative by Learning Links Foundation as it strengthens our commitment towards the Indian education sector. At Adobe, it has been our continuous endeavour to create industry- leading e-learning tools to enable educators to overcome content-related challenges and make teaching and learning practices more effective…….See More
For sharing the perspective on the need for creativity in the education sector,Adobe India(NASDAQ:ADBE) has organized a panel discussion themed “Spurring on the next creative evolution” to explore the confluence of creativity and technology in India. The company also highlighted the strong momentum for Creative Cloud in India, revealing that on the online store alone, nearly 90% of customers for its creative technology choose to buy Creative Cloud over more traditional boxed software options.
The panellists highlighted the state of creativity amongst start-ups, small businesses, creative and fine arts, product development and education in India today and shed light on key differentiators that could help bolster the country’s creative economy.
“It is important to understand creativity in different contexts, especially in a vibrant country like ours. This panel discussion was an enriching experience where we heard perspectives on how creativity cuts across arts, education, technology and entrepreneurship. I think it is crucial to ingrain creativity in our social fabric in order to learn, perform and excel across all facets of life,” said Umang Bedi, Managing Director, Adobe South Asia.
The panellists discussed the state of creativity, technology and businesses and what it means for India, a country with an entrepreneurial culture and whose economy thrives on start-ups and small businesses to a large extent…….See More
As part of its Asia-Pacific-wide study titled “State of Creativity in Education”, Adobe Systems(NASDAQ:ADBE) has unveiled the key findings for India. 460 educators from across India participated in the study, between 20th February and 10th March, 2013. The educators represented organizations offering primary, secondary, senior secondary and higher education as well as vocational courses. 58% respondents from India were teachers or faculty, while another 14% were variously administrators, heads of institutions and consultants.
The key findings of the study were announced at the 5th Annual Adobe Education Leadership Forum which took place in Phuket, Thailand from 20th-22nd March, 2013.
The Adobe State of Creativity in Education study found that in India, 71% of educators strongly felt that they should be creative
regardless of the subjects they teach. On the other hand, 46% strongly felt fostering creativity is educators’ primary responsibility, while 27% felt it is parents’ responsibility. The study also reveals that 89% of the respondents felt that technology and digital tools play an important role in fostering creativity among students and about 92% of the respondents felt they were generally prepared to use digital tools to enhance creativity amongst students.
Sunil P P, Director – Education Sales, Adobe India, said, “The Indian education system needs to rapidly evolve from that of being testing and assessment-led to the one that is creativity and innovation-led. The findings of the survey clearly state the desire expressed by Indian educators for making creativity integral to the curriculum and finding right tools and technology to enable them to foster creativity in their classroom. Only by doing so will the educators play their rightful role……See More