Adobe Systems has elevated Shanmugh Natarajan as Managing Director for Adobe Systems in India. Natarajan was formerly Executive Director, and will continue to lead Adobe operations in India, in addition to his ongoing responsibility as Vice-President, Engineering, Digital Media at Adobe.
Donna Morris, Executive Vice-President, Customer & Employee Experience, Adobe, said, “Shanmugh Natarajan provides leadership across our teams in India, which contribute to the strength of our employment brand and advancing Adobe’s position as a sought-after place to work. With an employee base that represents virtually every Adobe function, India continues to be a vital component of our growth.”Read More
dobe has announced general availability of Adobe Digital Publishing Solution (DPS), the next- generation of its groundbreaking Digital Publishing Suite, pioneering new ways for brands to deliver high-impact content to mobile apps. Using DPS, corporations, universities and media companies can easily repurpose existing content, empowering marketers and designers to create immersive apps, without writing code. These apps can be targeted at internal audiences or made available, through popular app stores, for the general public.
“The new Adobe DPS makes it easier and more cost-effective to deliver beautiful, compelling mobile apps without writing a single line of code – the kind of apps that stand out from the competition and move brands forward. Now, the creation of mobile apps can be entrusted to marketers and designers, the people who know their brand the best,” said Umang Bedi, Managing Director – South Asia, Adobe…Read more
Designed to transform digital marketing programmes in the country, Adobe andRazorfish have outlined a joint initiative for the Indian market. Leveraging their global partnership, the two companies will develop solutions focussed on digital personalization for marketers in India.
Industry reports have positioned Razorfish as a leading global digital agency andAdobe Marketing Cloud as a leader across various digital marketing categories. Adobe Marketing Cloud customers globally include all top five media companies, all top five automotive brands, 90% of the world’s top fifty telecom brands and 80% of the top twenty internet retailers. This partnership brings extensive combined expertise and value of global leaders to marketers in India.
“India is seeing a massive change in terms of digitization that is sweeping across the country, creating new opportunities and challenges for marketers. Today, customers demand products customized to their needs and marketers need to rise to this challenge. Adobe’s leadership in digital marketing and Razorfish’s expertise in creating groundbreaking digital strategy and innovation, together promises to digitally transform brands by making each experience relevant for different customer segments and personas across spectrum,” saidUmang Bedi, Managing Director, South Asia, Adobe.
Adobe and Razorfish will leverage their global strengths in technology and digital strategy respectively across all verticals to help customers stay ahead of the marketing curve. With Indian marketers…….See More
For sharing the perspective on the need for creativity in the education sector,Adobe India(NASDAQ:ADBE) has organized a panel discussion themed “Spurring on the next creative evolution” to explore the confluence of creativity and technology in India. The company also highlighted the strong momentum for Creative Cloud in India, revealing that on the online store alone, nearly 90% of customers for its creative technology choose to buy Creative Cloud over more traditional boxed software options.
The panellists highlighted the state of creativity amongst start-ups, small businesses, creative and fine arts, product development and education in India today and shed light on key differentiators that could help bolster the country’s creative economy.
“It is important to understand creativity in different contexts, especially in a vibrant country like ours. This panel discussion was an enriching experience where we heard perspectives on how creativity cuts across arts, education, technology and entrepreneurship. I think it is crucial to ingrain creativity in our social fabric in order to learn, perform and excel across all facets of life,” said Umang Bedi, Managing Director, Adobe South Asia.
The panellists discussed the state of creativity, technology and businesses and what it means for India, a country with an entrepreneurial culture and whose economy thrives on start-ups and small businesses to a large extent…….See More
Adobe(NASDAQ:ADBE) has reportedly announced a new Single App version of Adobe Creative Cloud to enable creative teams for purchasing membership of a single desktop application like Photoshop CC, Illustrator CC, InDesign CC or any other of the entire collection of CC desktop applications.
Along with this announcement, Adobe now offers two team plans for Creative Cloud: the complete option that delivers 14 Adobe desktop applications and sophisticated, cross-device collaboration and publishing capabilities; or the new single app plan that includes access to one desktop application along with 20GB of storage and the ability to showcase work on Behance, the world’s leading creative community.
“With the availability of the new single app plan for Creative Cloud for teams, we are making it even easier for workgroups to create and collaborate. In fact, there has never been a better time for small to medium businesses to access our products,” said Gaurav Kanwal, Head – Distribution Channels, Adobe South Asia.
Both the plans for Creative Cloud for teams are designed to simplify licence management and deployment for IT departments. With the new single app plan for teams, customers will receive updates to their desktop CC application as new features become available. Designers can also publish a customized online portfolio with Behance ProSite, and solicit feedback from the worldwide creative community……See More
Adobe Systems Incorporated has announced the availability of Adobe Photoshop Lightroom 5 for Mac OS and Windows. The product is available as an individual licence or as part ofAdobe Creative Cloud. Designed for both photography enthusiasts and professionals alike Lightroom 5 adds critical photo editing capabilities and creates groundbreaking workflows. Lightroom 5 was initially released as a free, public beta in April 2013.
“Lightroom was originally conceived through the requests of Adobe customers, and this feedback continues to drive each new iteration. As the digital photography landscape advances and evolves, Lightroom is the best solution for photographers and passionate hobbyists who want to get the most out of their digital images,” said Winston Hendrickson, Vice-President of Products, Creative Media Solutions, Adobe.
Lightroom 5 adds powerful new editing tools to help photographers create better images faster. The Advanced Healing Brush enables customers to fix irregularly shaped imperfections such as dust spots, splotches, and other distractions with the precision and flexibility of a fine brush. The Upright tool analyzes each image to automatically straighten objects such as buildings and level horizons. Radial Gradients offer customers the control to make photo subjects stand out by applying off-centre and multiple vignettes in a single image……See More