Tag: blogs

Microsoft Advertising expands presence to Tier II cities, appoints Ybrant Digital Limited as Sales House

Microsoft Advertising expands presence to Tier II cities, appoints Ybrant Digital Limited as Sales House 

Microsoft has announced their expansion plans to Hyderabad, Chennai, Kolkata, Ahmedabad, Pune, and Goa; and appointment of Ybrant Digital Limited as the Sales House for the cities outside Delhi-NCR, Mumbai and Bangalore. The appointment of Ybrant Digital complements Microsoft Advertising’s existing sales partner – AIDEM Ventures Pvt. Ltd. that will continue to drive sales in Delhi-NCR, Mumbai, and Bangalore.


Neville Taraporewalla, Country Director, Advertising & Online – Microsoft India said, “The exponential growth of the internet is enabling digital lifestyles at a pace never seen before and resultantly, we today live in an era of consumption on the go and increasing online conversations. We see an emergence of new growth drivers, and this presents an opportunity for us to enable businesses to engage with their audiences in an effective and interactive manner. Our tie up with Ybrant Digital Ltd. is well positioned to help us in this direction, and we are excited about the opportunities ahead.”


Suresh Reddy, Chairman & CEO, Ybrant Digital Limited, said, “Ybrant is delighted to provide businesses an option to advertise with premium media properties owned by Microsoft. Together with Microsoft we will ensure maximum ROI on the advertising Rupee spent by our advertisers across the region.”

Cisco VNI forecasts Global Mobile Internet Data Traffic

Cisco VNI forecasts Global Mobile Internet Data Traffic 

According to the Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast for 2011 to 2016, worldwide mobile data traffic will increase 18-fold over the next five years, reaching 10.8 exabytes per month or an annual run rate of 130 exabytes by 2016.


The expected sharp increase in mobile traffic is due, in part, to a projected surge in the number of mobile Internet-connected devices, which will exceed the number of people on earth (2016 world population estimate of 7.3 billion; source: United Nations). During 2011−2016, Cisco anticipates that global mobile data traffic will outgrow global fixed data traffic by three times.


This mobile data traffic increase represents a compound annual growth rate (CAGR) of 78 per cent spanning the forecast period. The incremental amount of traffic being added to the mobile Internet between 2015 and 2016 alone is approximately three times the estimated size of the entire mobile Internet in 2012.

Google glasses unveiled

Google glasses unveiled

Google Inc. is entering into the eyewear business. The experimental ‘augmented reality’ glasses – from the same team that is developing self-driven cars – can snap photos, initiate videochats and display directions at the sound of a user’s voice.


A video posted at a Project Glass page at Google+ social network confirmed the rumor that the technology titan is working on eyewear that meshes the online world with the real world.


“We think technology should work for you — be there when you need it and get out of your way when you don’t. A group of us from Google X (Labs) started Project Glass to build this kind of technology; one that helps you explore and share your world,” Members of Project team shared in a Google+ post.

New Directors join Board of TCS

New Directors join Board of TCS 

The Board of Directors of Tata Consultancy Services, (TCS) has announced that it has appointed O. P. Bhatt, Former Chairman of SBI Group and Cyrus Mistry, Deputy Chairman of Tata Sons to the Board of Directors of the Company.


The total Board strength of the Company is believed to increase to fourteen Directors which include seven Independent Directors with the addition of these two directors.

ASUS GTX 680 Graphics Card

ASUS GTX 680 Graphics Card

ASUS has launched the ASUS GTX 680 graphics card which offers 28nm GPU technology based on NVIDIA’s “Kepler” platform.

It features NVIDIA GPU Boost instant core frequency modulation between 1006MHz and 1058MHz. Exclusive ASUS GPU Tweak further improves overclocking and overvaulting with its intuitive interface, giving gamers real-time access to hardware resources. NVIDIA Adaptive Vertical Sync intelligently manages vsync in games for smoother performance, while enhanced single-GPU NVIDIA 3D Vision stereoscopic visuals are achieved in hundreds of games.

“The new ASUS GTX 680 graphics card ships with a 28nm NVIDIA GPU, enhanced by the exclusive ASUS GPU Tweak overclocking suite with its intuitive interface, and NVIDIA GPU Boost clock speed modulation. It offers gamers improved card tuning alongside smoother gaming through NVIDIA Adaptive Vertical Sync technology. It also improves single-GPU NVIDIA 3D Vision in hundreds of PC games,” said Vinay Shetty, Country Head, Component Business, ASUS (India).

Edimax Wireless Network Camera

Edimax Wireless Network Camera

Edimax has launched IC-3015Wn 1.3Mpx Wireless Network Camera, a highly cost-effective network camera designed for easy home monitoring.


The Edimax IC-3015Wn is built with a wide 1.7mm (28mm equiv.) lens that covers a viewing angle of 74.8 degrees, making it suitable for capturing video footage of a wide area with a single network camera. With a 1.3-mega pixel CMOS sensor. this network camera is able to capture SXVGA (1280 x 960) videos at 30 frames per second.


The IC-3015Wn is designed with multi-area motion detection system. When motion is detected in the specified areas, the network camera will immediately take a snapshot of the detected motion and send the snapshot to the user via email or FTP. The multi-area motion detection function also works with the network camera’s recording feature. When motion is detected, the IC-3015Wn is able to produce video footage of the monitored area up to 60 seconds in length.


The Edimax IC-3015Wn also comes with free 16-channel viewer software for PC that allows users to access and manage up to 16 network cameras simultaneously. This viewer software supports manual, cycle and scheduled video recording for every surveillance application. Additionally, the IC-3015Wn network camera’s free EdiView viewer app for iPhone and Android phones allows users to access the network camera without a computer at all.

Card Personalization Portfolio extended

Card Personalization Portfolio extended

HID Global has announced the expansion of its Genuine HID card printer and encoder portfolio with the launch of its new FARGO DTC1000M Monochrome Printer/Encoder. The DTC1000M provides organizations with a solution that is cost-effective to own and operate and offers a low total cost of ownership.


“The new DTC1000M enables more customers to step up to FARGO quality. From the affordable and convenient DTC1000M, to the high duty performance HDP8500 Industrial Card Printer/Encoder, HID Global offers the broadest range of card personalization systems. With the release of this entry-level printer, HID is uniquely positioned to meet the complete set of customer card issuance needs with a vast range of cost-effective card printer/encoder options, including card issuance supplies and intuitive ID card issuance software solutions,” said Dan DeFore, Director, Product Marketing for Secure Issuance, HID Global.


The DTC1000M prints a single-colour, edge-to-edge image on the one side of a standard CR-80 or CR-79 identification card. The resin thermal transfer process ensures clear reproduction of photo images, bar codes and alphanumeric data. The DTC1000M connects quickly via USB or optional Ethernet port and the embedded Swift ID application enables users to start printing cards immediately with no software licensing cost.