Microsoft has announced their expansion plans to Hyderabad, Chennai, Kolkata, Ahmedabad, Pune, and Goa; and appointment of Ybrant Digital Limited as the Sales House for the cities outside Delhi-NCR, Mumbai and Bangalore. The appointment of Ybrant Digital complements Microsoft Advertising’s existing sales partner – AIDEM Ventures Pvt. Ltd. that will continue to drive sales in Delhi-NCR, Mumbai, and Bangalore.
Neville Taraporewalla, Country Director, Advertising & Online – Microsoft India said, “The exponential growth of the internet is enabling digital lifestyles at a pace never seen before and resultantly, we today live in an era of consumption on the go and increasing online conversations. We see an emergence of new growth drivers, and this presents an opportunity for us to enable businesses to engage with their audiences in an effective and interactive manner. Our tie up with Ybrant Digital Ltd. is well positioned to help us in this direction, and we are excited about the opportunities ahead.”
Suresh Reddy, Chairman & CEO, Ybrant Digital Limited, said, “Ybrant is delighted to provide businesses an option to advertise with premium media properties owned by Microsoft. Together with Microsoft we will ensure maximum ROI on the advertising Rupee spent by our advertisers across the region.”
According to the Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast for 2011 to 2016, worldwide mobile data traffic will increase 18-fold over the next five years, reaching 10.8 exabytes per month or an annual run rate of 130 exabytes by 2016.
The expected sharp increase in mobile traffic is due, in part, to a projected surge in the number of mobile Internet-connected devices, which will exceed the number of people on earth (2016 world population estimate of 7.3 billion; source: United Nations). During 2011−2016, Cisco anticipates that global mobile data traffic will outgrow global fixed data traffic by three times.
This mobile data traffic increase represents a compound annual growth rate (CAGR) of 78 per cent spanning the forecast period. The incremental amount of traffic being added to the mobile Internet between 2015 and 2016 alone is approximately three times the estimated size of the entire mobile Internet in 2012.
Following the trail of the recently announced 20 Smart Cities in India, the 8th Odisha Information Technology Fair – 2016 (OITF) dwelled upon the success by discussing on how Bhubaneshwar has geared to emerge as a Smart City. The event saw participation from across verticals – government dignitaries, IT heads, corporate honchos, distributors and the business partners from the state …Show full article
Ricoh India is now a Siemens PLM Software reseller for NX software and the Teamcenter portfolio. Ricoh India operates across India through a robust network of 24 offices, and will be utilizing the same network to distribute the software…Read more
BT has announced that as part of its Cloud of Clouds vision it will deploy virtual Riverbed SteelHead application acceleration technology in the core of its global network, providing superior application performance for customers accessing BT’s own cloud services as well as other leading Software-as-a-Service (SaaS) offerings…Read more
With the evolving working conditions, advancing technologies, the blurring of work/leisure space, global collaboration and the need to communicate outside of the usual office hours require a smarter way of working. Plantronics headsets are the hub that brings multiple solutions together. They unite devices, services and other unified communications platforms, enabling teams to work smart and with greater efficiency. Through Rashi Peripherals, Plantronics intends on breaking down barriers so that people using different modes of communication, different media, and different devices can still communicate to anyone, anywhere, at any time…Read more
Avaya has released new research and calculator tool developed with industry analysts, Frost & Sullivan that helps companies determine how they are executing against a top priority for digital transformation efforts: Improving Customer Engagement. The research into Customer Lifetime Value (CLV) identifies qualities that separate high-performing companies from others, and how customer engagement can be influenced through a blend of business orientation, resource management and technology.
With investments in digital transformation initiatives outweighing overall IT spend in some industries, it is critical that companies have a means of determining if the investments are having the intended effect on key objectives. Unilaterally, 80% of companies in any stage of digital transformation cite improving customer engagement as a priority. Measuring Customer Lifetime Value (CLV) can help companies stay on track for success since the research shows that companies tracking CLV significantly outperform others in terms of profitability …Read more