Fujifilm together with Flipkart eye on revenue target of Rs.120-Crore

Fujifilm India has tied up with Flipkart for the exclusive retailing of its newly-launched Instax mini range products and the smartphone Printer. Introducing for the first time in India and the only innovation of its own kind, the product range includes Instax Mini 70, Instax mini HELLO KITTY along with the very first instant Smartphone printer – Instax SHARE. Creating a strategic trail, alliance with Flipkart is only the beginning towards the revenue target of Rs.120 crore for the next financial year…Read more

Finally, Fujifilm X100S & X20 cameras see dawn in India

Finally, Fujitsu’s X series cameras, the X100s & X20 in the premium compact segment have come to India. While the X100S is a high-speed successor to the X100 with AF of 0.08 seconds, X20 inherits its high-precision lens and refined design, featuring performance over X10.

The X100S features Fujifilm’s newly-developed 16.3 million pixels APS-C X-Trans CMOS II sensor with randomized, colour filter arrangement, making the sensor’s performance comparable to full-frame output. With built-in Phase Detection, the X100S offers the AF speed of just 0.08 seconds. The Hybrid AF can switch to Contrast AF, dependent on the demands of subject or scene, to ensure that the camera always auto-focusses quickly and with precision.

Making use of the in-built phase detection pixels for AF action, the X100S is a camera to offer a “Digital Split Image” feature, which displays dual images on the left and right to be lined up for manual focusing.

On the other hand, X20 is also packed full with Fujifilm’s latest technology such as X-Trans CMOS II sensor, EXR Processor II and newly-developed Advanced Optical Viewfinder with real- time shooting data for a bright view. The X20 is available in both black and two-tone black and silver. The X20 features the newly-developed 12 million pixels 2/3-inch X-Trans CMOS II sensor. The sensor’s sensitivity is coupled with the processor’s signal processing capacity to reduce noise.

Both X100s and X20 camera boasts various other features like Advanced Filter functions, Fujifilm’s proprietary “Film Simulation Modes” and Full HD movie recording……See More

FUJIFILM releases FinePix HS50EXR Camera

Fujifilm India has added another dimension to its category of “superzoom” bridge cameras with the launch of FinePix HS50EXR. With a high-precision manual zoom of a massive 42x that translates into a focal length range of 24mm – 1,000 mm, the new FinePix HS50EXR is an all-in-one high-speed performer with an ability to capture images with good quality. It offers focal lengths which would require several different lenses on a DSLR.

Rohit Pandit, EVP – Sales & Marketing, Fujifilm India, commented, “This year, the focus will be on enhancing the lineup of Bridge and X series. Even the Bridge series will feature many powerful cameras between 40x optical zoom to already launched 50x zoom SL1000.”

Coupled with its optical manual zoom is its astonishingly fast autofocus speed of just 0.05 seconds that makesFinePix HS50EXR, a quick fire shooter. The inclusion of Phase Detection pixels on the sensor helped achieve an incredibly fast autofocus speed of just 0.05 seconds in fastest conditions. The newly-developed 42x FUJINON zoom lens offers the precision of a manual zoom and the stunning optical performance for which FUJINON lenses are world renowned……See More

Fujifilm commences Photography League in India

FUJIFILM India has launched a unique Social Media campaign called Indian Photography League. It is aimed at photography enthusiasts to contribute their photographs on the monthly themes. The themes have been kept to capture the essence of India in its entirety and are based on places, seasons, festivals, sports and food. The selected photographs will be awarded and will also be a part of the prestigious annual calendar of the company which will be launched by the photography giant by the end of 2013.

Sriwant Wariz, National Marketing Head, said, “Promoting photography as a talent and engaging with amateurists the aim of Fujifilm Indian Social Media. Therefore, along with our agency, we have coined this activity for the entire year.

We have been fortunate to witness Mahakumbh this year which is one-stop destination for photographers. Therefore, the month of February has been kept for pictures around Mahakumbh. We look forward to promoting the budding talent through the digital medium……See More

Enjoy Festive Season with Fujifilm HS30

Fujifilm India has introduced FinePix HS30EXR, the latest in the product lineup of market-leading bridge cameras, which offers high zoom and super macro mode.

It is a complete package of features like EXR Technology behind its Sensor & Processor, High Speed Shooting Functions, Film Simulation mode, High Contrast 3.0-inch Large LCD, Advanced Shooting Modes, etc.

The quality of pictures display even the very small and intricate detail which goes largely unnoticed by us as we hurriedly shuffle through our day. The product has been priced at Rs.26,999…See More

FinePix S4500 introduced

FUJIFILM has introduced FinePix S4500, a superzoom camera that is said to keep fast moving subjects in the frame and in focus. FinePix S4500 has a high-quality 30x Fujinon optical zoom lenses. The camera captures dynamic close-ups with exceptional image quality. FinePix S4500 features a wide range of high-performance shooting functions including Motion Panorama, Super Macro Shooting, Tracking Auto Focus, Instant Zoom and Zoom Bracketing Mode. It features a 14 megapixel CCD sensor with sensor-shift image stabilization.

 

K Tanaka, MD, FUJIFILM India said, “FinePix S4500 has optical power zoom lens, which is an ideal component to capture images with exceptional quality. Whether you are a wildlife enthusiasts, keen travellers or sports fans, the precise 45-step zoom control enables any amateur person to do fast and accurate framing in FinePix S4500. Now you don’t have to miss any opportunity to capture the photo which will add value to your portfolio.”

 

Rohit Pandit, Executive Vice President, FUJIFILM India said, “The camera also offers fully controllable and detailed setting options for advanced photographers. It is also equipped with SR AUTO, an auto 6 scene-recognition function, which detects faces, blinks and smiles for clear optimized people photos. It also definitely adds drama to your picture with the perfect lighting option.”

Fujifilm rolls out “FinePix SL300”

FUJIFILM has introduced new FinePix SL300. The camera features 14-mega pixel CCD sensor with sensor-shift image stabilization, a 30x optical zoom with a focal range of 24-720mm, 720p HD video at 30fps, a bright 3-inch 460k dot LCD screen, faster start-up, improved auto-focus speed and an upgraded response time.

K. Tanaka, Managing Director, FUJIFILM India, said, “FinePixSL300 is a fast responsive camera in FUJIFILM’s extensive bridge camera range, with a faster start-up time and snappy auto-focus speed. With the newly incorporated lithium-ion battery, FinePix SL300 offers convenience with longevity, which is one of the important features that youngsters look for.”

“FinePix SL300 has been designed with a rubberized coating to make it comfortable for extended shooting sessions. In terms of style and features, the Fujifilm FinePix SL300 is ideal for both the photographers who have experience of a DSLR and those who want to experience everything a DSLR can do for them without the added cost or weight,” said Rohit Pandit, Executive Vice-President (DSC), FUJIFILM India.

FUJINON XF Lenses unveiled

After the success of X-Pro1 digital cameras, FUJIFILM has announced a new line of FUJINON XF lenses which includes two lenses, a bright F2.8 super wide 14mm (21mm in 35mm equivalent) single focal length lens and a bright F2.8-4 zoom lens that covers the shooting range of 18mm to 55mm (27-83mm in 35mm equivalent), in addition to the three single focal length lenses in the first series of FUJINON XF Lenses.

K. Tanaka, Managing Director, FUJIFILM India, said, “Since the launch of X-Pro1 in January 2012, we had been receiving a huge number of requests concerning interchangeable lenses from the users. With the support of our R&D team, we are on the verge of introducing a new line in the category of interchangeable lenses. In the future, you can expect development of more lenses that cover a wide range of focal lengths and offer bright and high-resolution reproduction even at the periphery.”

Rohit Pandit, Executive Vice-President, FUJIFILM India, said, “The new line of interchangeable lenses will enable users to enjoy the high-resolution feature of FUJIFILM X-Pro1. It is meant for those photographers who seek the peak of photographic excellence.”

Travel the Social Media way

FUJIFILM India is all set to explore the social media platform with well accomplished presence on Facebook, Twitter, YouTube and Pinterest keeping pace with the digital and socially driven society.

 

With an online contest, “Summer Break Toh Bantaa Hai”, on Facebook, FUJIFILM India gained the much waited breakthrough on the social media platform. The contest was designed to recognize the best summer holiday pictures, taken by the fans on the facebook page of FUJIFILM India. The participants shared more than 1000 pictures on the page. They uploaded their personal Summer Holidays pictures under five categories – Wow Location, Cute Couple, Awesome Friends, Best Family and Naughty Kid.

 

Sriwant Wariz, National Marketing Manager FUJIFILM India said, “Social Media is a direct and fastest way to communicate with audience for a consumer focused company like us. We plan to take the digital medium and connect with our audience in a more aggressive way with different channels like Facebook, Blogs, YouTube, Pinterest and Twitter. Photography and cameras can be of huge interest for people on these platforms. We were already present on YouTube but now we are engaging the audience by uploading videos, explaining the features and usability of each of the camera series”.

Fujifilm launches FinePix S2980

Fujifilm has launched FinePix S2980, a super zoom bridge camera in the Indian market that aims to explore the broad possibilities of wide angle photography. This camera features 14 mega pixels, CCD sensor, 28mm wide angle, 18x Fujinon optical zoom and a large 3.0” LCD screen along with HD movie capture.

 

“We have improved in-camera processing in FinePix S2980. With this enhanced feature, uploading pictures/movies to Facebook or YouTube will be easy as you can start the process in your camera by tagging the images you want to share. The next time you connect to your home computer, your images will upload automatically. It also offers fantastic zoom option ranging from wide angle to stunning 504mm,” said K Tanaka, Managing Director, Fujifilm.