Celebrating the power of modern-age communication, Nokia has broughtSocial Media Week 2013, which is a worldwide event exploring the social, cultural and economic impact of social media, to India. Launched in 2009, Social Media Week is making its debut in India with Mumbai as the host city from September 23 to 27, along with 8 other cities globally. To identify the emerging trends of social media, this biannual multi-city gathering is organized across the world simultaneously and hosts multiple events of different formats and themes at several venues.
To engage more people and provide them an amazing experience throughout SMW, Nokia this year is giving 8 lucky people the chance to really immerse themselves in a new culture. As SMW kicks-off around the globe, Nokia will be taking people from four different countries, including India, UK, USA and Germany, and will swap their locations with one another. These participants will be recording and broadcasting their adventure armed with the ultimate mobile reporting device – the new Nokia Lumia 1020. To create more incredible experiences, Nokia will be hosting the first Twitter-based Air Hockey Game called “Nokia PUCK“.
Additionally, Nokia will be organizing a mobile photography workshop and a photo walk with the theme “My Story in 41 pictures” at the NCPA auditorium on 23rd September.
Viral Oza, Director – Marketing, Nokia India, said, “Nokia’s vision is to connect people to what matters to them, anytime and anywhere. We see Social Media Week as an opportunity to be involved in new ways by which consumers connect with each other and to brands through real-time conversations. Over the years, Nokia has been globally associated with Social Media Week and today we are extremely thrilled and excited to bring this property to India for the first time. We are confident of its success here as we feel the timing is appropriate, especially when the reach and potential of digital media is gathering momentum faster than before.”
In its first year, SMW Mumbai will showcase multiple themes that the social media has made an impact on. Some of the themes that SMW Mumbai will focus on include advertising & marketing, business & entrepreneurship, education & learning, government & administration, health & wellness, lifestyle & culture, etc. Besides these, there will be events like Pinkathon, Mumbaism on Canvas, Mumbai Eye, Tweetathon, etc, which will be carried out in different formats. Different hubs across Mumbai will also be dedicated to apt themes and will host various activities throughout SMW…….See More