With the GDPR (General Data Protection Regulation) came into effect from 25th May 2018 in Europe. Now citizens across will have the choice and more control over their personal data, including what messages they want to receive from marketers, hence it will be difficult for the corporates to share their bulk branding campaigns share through either digital or social media campaigns .The fact behind it , with the help of artificial Intelligence ( AI),when a consumer clicks the advertisement, all the user data/behaviour/profile/buying pattern can be captured. Now, the question comes on how to do impact-full marketing to reach out the target audiences.
Globally, the increasing number of cybercrimes has made it imperative for companies to keep pace in hiring the right talent to combat them. Therefore, companies across the world are gearing up to ensure compliance to General Data Protection Regulation (GDPR) and ePrivacy requirements. While the larger technology giants are more or less equipped to comply, it is the mid-size and smaller firms that are seeking professionals to help them cope with the requirements the new laws entail and data security is the biggest reason for SMEs not taking up Cloud Computing ….Read More