Tag: spice group

Transsion Holdings inks deal with Spice Mobility to revamp Spice as a Brand

Transsion Holdings inks deal with Spice Mobility to revamp Spice as a BrandTranssion Holdings has signed a joint venture agreement with Spice Mobility to strengthen its foothold in the mobile market. The joint venture (JV) was inked in the presence of Lin Qin, Vice-President, Transsion Holdings and Dilip Modi, Executive Chairman, Spice Mobility.

The company marks the entry of its new brand in India, reinforcing its commitment to the India market, with an enhanced portfolio. This partnership aims to revitalize the ‘Spice brand’ by cross leveraging both organisations’ strengths to offer a simple and rich digital experience to the young generation of India. Spice Brand has unveiled its new brand identity and philosophy – “Make Sharing Better” with Spice. Spice Brand will enable the users’ to create and nurture the social connections by sharing content that is enjoyable for them. The new Spice is all about enhancing the experience of joyful, carefree, energetic youth population who believe in sharing moments and individuality. In this connected world, Spice further will fuel the culture of ‘sharing’ to help build a rich social connect for the Indian youth. The product portfolio comes equipped with easy to use features that is designed especially to promote a superior digital exepreince, thereby making ‘sharing’ fun….Read More

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Spice to launch S Huawei brand in India

Spice Group has entered into a strategic partnership with Huawei to launch S Huawei brand in the India market. The company will launch 7-10 series of handsets under this partnership in the near future. The first in a series of 3G smart phone Ascend Y 100 has recently been launched in the market.

Spice has also tied up with Google for Android handsets. The company aims to sell approximate 1.5 million android 2G WiFi and 3G handsets in partnership with Google. Spice also plans to sell approximate 1 million S Huawei handsets this fiscal.

Dr. Bhupendra Kumar Modi, Global Chairman, Spice Group said, “These strategic partnerships with Huawei & Google are steps in line with our vision to provide new age high technology devices to the customers…See More