dobe has announced general availability of Adobe Digital Publishing Solution (DPS), the next- generation of its groundbreaking Digital Publishing Suite, pioneering new ways for brands to deliver high-impact content to mobile apps. Using DPS, corporations, universities and media companies can easily repurpose existing content, empowering marketers and designers to create immersive apps, without writing code. These apps can be targeted at internal audiences or made available, through popular app stores, for the general public.
“The new Adobe DPS makes it easier and more cost-effective to deliver beautiful, compelling mobile apps without writing a single line of code – the kind of apps that stand out from the competition and move brands forward. Now, the creation of mobile apps can be entrusted to marketers and designers, the people who know their brand the best,” said Umang Bedi, Managing Director – South Asia, Adobe…Read more
Designed to transform digital marketing programmes in the country, Adobe andRazorfish have outlined a joint initiative for the Indian market. Leveraging their global partnership, the two companies will develop solutions focussed on digital personalization for marketers in India.
Industry reports have positioned Razorfish as a leading global digital agency andAdobe Marketing Cloud as a leader across various digital marketing categories. Adobe Marketing Cloud customers globally include all top five media companies, all top five automotive brands, 90% of the world’s top fifty telecom brands and 80% of the top twenty internet retailers. This partnership brings extensive combined expertise and value of global leaders to marketers in India.
“India is seeing a massive change in terms of digitization that is sweeping across the country, creating new opportunities and challenges for marketers. Today, customers demand products customized to their needs and marketers need to rise to this challenge. Adobe’s leadership in digital marketing and Razorfish’s expertise in creating groundbreaking digital strategy and innovation, together promises to digitally transform brands by making each experience relevant for different customer segments and personas across spectrum,” saidUmang Bedi, Managing Director, South Asia, Adobe.
Adobe and Razorfish will leverage their global strengths in technology and digital strategy respectively across all verticals to help customers stay ahead of the marketing curve. With Indian marketers…….See More
For sharing the perspective on the need for creativity in the education sector,Adobe India(NASDAQ:ADBE) has organized a panel discussion themed “Spurring on the next creative evolution” to explore the confluence of creativity and technology in India. The company also highlighted the strong momentum for Creative Cloud in India, revealing that on the online store alone, nearly 90% of customers for its creative technology choose to buy Creative Cloud over more traditional boxed software options.
The panellists highlighted the state of creativity amongst start-ups, small businesses, creative and fine arts, product development and education in India today and shed light on key differentiators that could help bolster the country’s creative economy.
“It is important to understand creativity in different contexts, especially in a vibrant country like ours. This panel discussion was an enriching experience where we heard perspectives on how creativity cuts across arts, education, technology and entrepreneurship. I think it is crucial to ingrain creativity in our social fabric in order to learn, perform and excel across all facets of life,” said Umang Bedi, Managing Director, Adobe South Asia.
The panellists discussed the state of creativity, technology and businesses and what it means for India, a country with an entrepreneurial culture and whose economy thrives on start-ups and small businesses to a large extent…….See More
Adobe has announced the launch of Adobe Creative Cloud for creatives. Adobe Creative Cloud is a subscription-based service that includes more than 30 tools and services enabling professional-grade content creation and delivery across print, web, mobile apps, video and photography.
Creative Cloud for individuals and Creative Cloud for enterprise join Creative Cloud for teams, launched in March, completing the full Adobe Creative Cloud membership options available for sale in India.
Simultaneously, the company has announced a significant update to Creative Cloud including Adobe Photoshop CC, In Design CC, Illustrator CC, Dreamweaver CC and Premier Pro CC.
“Adobe Creative Cloud’s advanced capabilities are making it a hit with the worldwide creative community: more than a half million paid members, and well over 2 million free members have signed up for Creative Cloud since it was launched globally in April 2012. Creative Cloud is dramatically changing how creative professionals and businesses publish finished work, and deliver enhanced services that build and power websites, mobile apps, tablet publications, online portfolios, and content for virtually any medium and device. Among the upgrades available is inbuilt support for ten Indian languages in Photoshop CC and Illustrator CC, so this is a good news for creative professionals in our market,” said Umang Bedi, Managing Director, Adobe South Asia…..See More
Adobe Systems Incorporated(NASDAQ:ADBE) has announced the launch of Adobe Creative Cloud in India, giving creative professionals their first chance to experience a radical new way of accessing Adobe’s iconic tools and services. Creative Cloud is a membership-based service that provides users with unlimited access to download and install all Creative Suite desktop applications, Photoshop Lightroom, Adobe Muse, Adobe Edge tools and services; game developer tools and integration with Photoshop Touch apps.
The company has also announced a very attractive promotional pricing that works out to be approximately INR2,885 per month for its Creative Cloud for Teams (CCTs) offering targeted at teams and SMB customer base. The regular pricing for CCT would work out to be approximately INR4,040 per month once the promotions end on April 30, 2013. Additionally, the members also get cloud storage of 100GB (per CCT user) along with the ability to sync to any device enabling them to access files anywhere anytime.
The company has also announced its plan to launch the Creative Cloud for Individuals (CCI) offering in India in the near future through its online store. CCI users will be able to avail monthly/annual membership and get 20GB of cloud storage along with all the major features of Creative Cloud.
Umang Bedi, Managing Director – South Asia, Adobe, said that since its release in the USA in April 2012, the creative sector has responded enthusiastically. “We have seen an incredible uptake, with more than one million individuals in the US and globally joining Adobe Creative Cloud. Our goal is to now make Creative Cloud the ultimate hub for creative professionals in India, where they can access the world’s best tools, store and collaborate across their workplace and ultimately showcase their creations. We are excited by the immense potential this holds for a country like India.”
Adobe Creative Cloud for teams is available at approximately INR48,480 per user for a one-year plan through Adobe’s network of resellers. Users who prefer to have channel partner to manage……See More