Tag: var

Microsoft Advertising expands presence to Tier II cities, appoints Ybrant Digital Limited as Sales House

Microsoft Advertising expands presence to Tier II cities, appoints Ybrant Digital Limited as Sales House 

Microsoft has announced their expansion plans to Hyderabad, Chennai, Kolkata, Ahmedabad, Pune, and Goa; and appointment of Ybrant Digital Limited as the Sales House for the cities outside Delhi-NCR, Mumbai and Bangalore. The appointment of Ybrant Digital complements Microsoft Advertising’s existing sales partner – AIDEM Ventures Pvt. Ltd. that will continue to drive sales in Delhi-NCR, Mumbai, and Bangalore.


Neville Taraporewalla, Country Director, Advertising & Online – Microsoft India said, “The exponential growth of the internet is enabling digital lifestyles at a pace never seen before and resultantly, we today live in an era of consumption on the go and increasing online conversations. We see an emergence of new growth drivers, and this presents an opportunity for us to enable businesses to engage with their audiences in an effective and interactive manner. Our tie up with Ybrant Digital Ltd. is well positioned to help us in this direction, and we are excited about the opportunities ahead.”


Suresh Reddy, Chairman & CEO, Ybrant Digital Limited, said, “Ybrant is delighted to provide businesses an option to advertise with premium media properties owned by Microsoft. Together with Microsoft we will ensure maximum ROI on the advertising Rupee spent by our advertisers across the region.”


Cisco VNI forecasts Global Mobile Internet Data Traffic

Cisco VNI forecasts Global Mobile Internet Data Traffic 

According to the Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast for 2011 to 2016, worldwide mobile data traffic will increase 18-fold over the next five years, reaching 10.8 exabytes per month or an annual run rate of 130 exabytes by 2016.


The expected sharp increase in mobile traffic is due, in part, to a projected surge in the number of mobile Internet-connected devices, which will exceed the number of people on earth (2016 world population estimate of 7.3 billion; source: United Nations). During 2011−2016, Cisco anticipates that global mobile data traffic will outgrow global fixed data traffic by three times.


This mobile data traffic increase represents a compound annual growth rate (CAGR) of 78 per cent spanning the forecast period. The incremental amount of traffic being added to the mobile Internet between 2015 and 2016 alone is approximately three times the estimated size of the entire mobile Internet in 2012.

Praveen Sahai, VP, Channels, India & SAARC, EMC

Praveen Sahai
VP, Channels,
India & SAARC, EMC

I would like to encourage the channel ecosystem to invest in skilling themselves in new technology innovations like software defined data center, software defined storage and Big Data…..See More
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NetApp focussing Tier-II Cities in India for Business Expansion

NetApp focussing Tier-II Cities in India for Business Expansion

NetApp has announced plans to strengthen its base and accelerate growth in the Ahmedabad market. The decision is a strategic move to capture market share in the growing Tier-II cities across India. NetApp is focussed on extending its leadership in the information infrastructure market in India with a strong go-to-market plan underlined by robust relationships with key service provider partners and value-added reseller (VAR) partners, enabling them to work together to more effectively address the customer base in Ahmedabad.

It is worth noticing here that with over 422 medium- and large-scale industries worth US$133.2 billion, Ahmedabad is emerging as one of the most promising IT technology and R&D hubs in India.

Krithiwas Neelakantan, Director, Channel & Alliances, India & Saarc, NetApp, said, “We see tremendous opportunities in Ahmedabad. Our go-to-market strategy is channel partner-intensive and given the strengthened and enhanced relationships that we share with our channel partners, pan-India, we are confident that we will be able to meet our business goals and build our channel battalion in Ahmedabad. Partners tell us our partner engagement road shows are heading in the right direction. We have received an overwhelming response and we are not just introducing the channel ecosystem to NetApp but also focussed on equipping the partner ecosystem with the skills they require to integrate efficient data storage solutions into their existing portfolios, and upsell and cross-sell those to their existing customers.”

NetApp is empowering partners with the service consulting capabilities in the areas of solution implementation, VDI building, and implementing business critical applications. NetApp also believes in firmly supporting its partners’ go-to-market activity by conducting partner-specific demand generation activities in business verticals pertinent to the partners’ sphere of excellence. NetApp recently announced a new version of its flagship storage operating system – clustered Data ONTAP……See More

Emerson to reward Indian NSPs and VARs

Emerson to reward Indian NSPs and VARs

Emerson Network Power (NYSE:EMR) has announced that it will reward its Network Solution Partners (NSPs) and Value Added Resellers (VARs) in India under the “Fab Feb” channel scheme on achieving pre-determined sales targets of UPS systems during February 2013.

“Fab Feb” is a monthly scheme running throughout February 2013. Under the scheme, channel partners will have the freedom to choose their target slabs and take home gifts of their choice on achieving them.

Channel partners that consistently deliver on their target slabs chosen in December 2012 and January 2013, will also stand to win additional gifts in the form of a loyalty bonus under the “Fab Feb” scheme.

All registered NSPs and VARs of Emerson Network Power in India are eligible to be rewarded under “Fab Feb” scheme, based on sales of UPS products (excluding battery) from Ingram Micro…..See More

Foxconn launches Slim NanoPCs

Foxconn launches Slim NanoPCs

Foxconn has launched a new range of NanoPCs. This series includes NanoPC models AT-7300, AT-7500 and AT-7700. These models have been designed to set a new standard in innovation, performance and ease-of-use. The slim NanoPC 7000 series supports dual display design with 1080p display standard. It offers a perfect balance of portability and productivity. They also offers the full Windows 8 experience and hence supports high-precision input for leading business, graphics and productivity applications.

The NanoPC is around 30 times smaller than a typical Micro-ATX PC. It is designed to fit to the back of a monitor or flat screen

television by using the VESA mounting bracket included. AT-7300 is powered by Intel Core i3-3217U dual core 1.8GHz processor without the turbo button, AT-7500 is powered by Intel Core i5-3217U dual-core 1.7GHz processor with the turbo of about 2.6G and the AT-7700 is powered by Intel Core i7-3217U dual core 1.9GHz processor with the turbo of about 3G.  All the Nano PC models are for home and business computers.

Anish Rahman, Director – Sales & Marketing, Foxconn, said…..See More

BUFFALO unveils TeraStation TS-5400R Series

BUFFALO unveils TeraStation TS-5400R Series

BUFFALO Inc. has launched TeraStation TS5400R series business-class rack mountable Network Attached Storage (NAS) servers. It offers storage solutions for SMB and SOHO users. With fault tolerant data solutions, file security and Gigabit Ethernet networking, TeraStation TS5400R allows users to deploy simple, cost-effective data storage to their office without sacrificing performance, features or expandability.

TeraStation TS5400R series is available in a 4-bay, 1U form-factor with storage capacities available in 4TB, 8TB, 12TB, and 16TB, as well as an enclosure model. With the Intel Atom D2701 processor, TeraStation TS5400R provides exceptional performance during file transfers and everyday NAS functions, with the ability to focus on concurrent tasks with minimal performance degradation. TeraStation TS5400R is capable of managing and recording up to 10 IP cameras and can be used as a surveillance storage server. RAID modes are available in RAID 0, 1, 5, 6, and 10……See More