Xerox India reinforces its Digital Printing Leadership

 Xerox India has showcased its latest range of digital and office printers with innovative applications for the commercial print market at Print Pack sign photo Expo 201. To strengthen its foothold in the East region, Xerox showcased a range of short run, trans-promotional, speciality imaging, security printing applications. This is the first time that a Print expo took place in the North East region on such a large scale.

Through live demonstrations of its portfolio of colour products from office to production range, the event created awareness about the benefits of digital printing and educated partners on Xerox products and solutions. Xerox showcased a range of “On Demand Printing”and various other applications on its Black and White and Color machines, including Xerox Colour 550 printer, Xerox 4112, Xerox wide format 7142, 7425 & Xerox Wide format – 6605 solution. It demonstrated how digital printers can increase business productivity and explore new revenue opportunities on the showcased models.

Speaking at Print Pack in Guwahati, Arvind Chabra, Regional Head, North & East, Value Segment, Xerox India, said, “Our participation at Print Pack 2011 was a great opportunity for us to further expand our customer base and educate them on commercial printing capabilities. We received an elating response from all our customers and a comment that resounded was “Xerox is back in a Big Way, let us go with original Xerox Service and Products”. Looking at this response, we want to strengthen our equity by providing quality short run and on demand printing within the best turnaround time. The equipments we showcased at the event highlighted the versatility, scalability and performance that is perfect for commercial printing environments. Xerox will continue to provide the best-in-class pre- and post-sales support to its customers in this region.”

Expressing their delight at the expo, S P Enterprises said, “By showcasing its products and solutions at Print Pack 2011, Guwahati, Xerox has reinforced its commitment for the North East market. Seeing this, we feel elated that we’d made the best decision to buy the Xerox 550 last month.”

Xerox India kicks off Channel Activation for Western India

Xerox India has strengthened its presence in the state of Maharashtra and rolled out a resellers meet in Aurangabad. The event received overwhelming response and was attended by over 90 resellers and partners spanning the state of Maharashtra.  Xerox also showcased a strong portfolio of solutions in A4 mono and colour lasers targeted at SME’s and Enterprise businesses.

Addressing the meet, Kuldeep Malhotra, Associate Director – Volume & Supplies Business, Xerox India Ltd., said, “Maharashtra has always been a strong market for Xerox and has given us positive results. Today, Maharashtra contributes 10% to our volume equipment business and our endeavour is to activate and engage with our resellers and partners with a robust engagement plan. Through our present channel activation programme, we will travel across the country and meet up with our partners and assist them in taking Xerox products and solutions closer to our customers.”

As part of the activation programme for resellers and channel partners in Maharashtra, Xerox India will provide direct pre-sales/post-sales support to these partners to deliver maximum benefits to customers. With the partner engagement model, Xerox India will ensure that these partners are well trained and are equipped with collaterals to enable them to sell Xerox products and services. Xerox India will also look at co-branded marketing seminars and customer events to support the partners in these centres. The partner loyalty programme of Xerox will ensure that they are rewarded on achieving their targets.