FUJIFILM India has entered the Indian electronic ad space. The company has released its first-ever Television commercial (TVC) in the country, featuring Fujifilm’s latest digital camera with a super zoom – S 3300.
Fujifilm is now focussing on actively engaging the Indian audiences through an aggressive ad campaign across various TV channels. Shot in Thailand, the ad is done aesthetically. It showcases the stunning 26x zoom, Smile&Shoot and HD Movie Recording features of S 3300 through an interesting concept.
The company’s move to advertise on TV stems from its objective to change the perception of Indian consumers about Fujifilm. The company specializes in digital cameras, besides photofilm products. With this TVC and subsequent ads in the campaign, which will be aired on multiple channels, Fujifilm wishes to break the previous perception about the brand. The total marketing spend on this campaign is about Rs.20 crore. To support the TVC campaign and make its presence felt, Fujifilm will also deploy a 360-degree approach including a strong presence to be felt across Print, Outdoor, Radio and Digital mediums.
According to K. Tanaka, Managing Director, Fujifilm, “Fujifilm’s effort is to always bring the best product and technology for our consumers, here in India. It is equally important that we communicate about our brand in a more engaging and entertaining manner. Hence, we have decided to advertise in the electronic medium. Our first television commercial has a refreshing appeal and displays a stylish camera with amazing features in a beautiful manner. We are sure it will break the clutter and people will like it and associate Fujifilm with the sleek and cool image that the ad portrays.”
FUJIFILM wishes to tap the Indian markets during the camera industry’s peak season by complementing its ad campaign in above-the-line (ATL) media with a parallel below-the-line (BTL) promotional effort too.
Western Digital has introduced the newest version of its WD Photos photo viewer app, which now works with the WD TV Live Hub media centre from an Apple iPhone, iPad, iPod touch or Android-compatible smartphone or tablet.
Consumers can create content with their iOS or Android device and send it directly to anyone with a WD TV Live Hub media center for big screen viewing and enjoyment. This feature is ideal for business travellers who want to keep in touch with their family and share their adventures in a fun and creative way. It is also a great way for students and distant family members to share life’s moments as they happen.
In addition, WD Photos photo viewer app allows consumers to remotely access content stored on their WD TV Live Hub media centre or My Book Live network drive from their portable device, anywhere in the world. This provides access to hundreds of photos without reducing memory on a users’ iPhone or Android device while allowing others on the home network to continue to enjoy the same content. And, if a user’s portable device is lost or misplaced, the content still resides safely within the home.
“The WD TV Live Hub media centre already lets users store and play 1 TB of their personal videos, photos and music plus enjoy the best of Internet services including Netflix, YouTube, Pandora and Facebook, all without a computer,” said Dale Pistilli, Vice-President of WD branded products. “Now with the new release of WD Photos, the world’s first smartphone-to-HDTV video sharing app, WD TV Live Hub helps users stay in touch with friends and family in high-definition.”
Xerox has received “good de-inkability” certifications for their digital color production systems from the International Association of the Deinking Industry (INGEDE). The ratings were given to the Xerox iGen4 Press, 700 Digital Color Press and Color 800/1000 Presses.
INGEDE, an association made up of leading European manufacturers and paper mills, conducts a widely accepted, standardized test to identify the types of printed paper products that have the best recyclability when they are deinked.
The “good de-inkability” rating means the production systems produced high scores, more than 90 out of 100, in the evaluation of five parameters – luminosity, color, cleanliness, ink elimination and filtrate darkening. Deinking refers to the removal of ultraviolet and electron beam printing inks – an important step in the paper recycling process. More crucial in the production of graphic paper, which requires high paper quality, inks that are not deinkable spoil the recycling process by either reducing the brightness of the pulp or by leaving ink specks on the recycled paper.
A sustainable digital print solution that utilizes good deinking products can offer print providers a more versatile and enhanced printing performance. Xerox and Fuji Xerox keep abreast of issues and trends in the printing industry and ensure that their products are sustainable throughout the total life cycle.
Symphony Services has been selected to join the Amazon Web Services (AWS) Solution Providers Program. Symphony’s inclusion in the program positions Symphony among a select group of organizations that deliver solutions and consulting services on the AWS infrastructure platform. With official acceptance into the program, and inclusion in the AWS Solutions Provider Directory, Symphony’s Cloud Engineering Services offering is strongly positioned among thousands of potential software company customers, all of whom are under enormous pressure to migrate their products to the cloud.
The AWS Solution Providers Program serves a growing number of Independent Software Vendors (ISVs) and Systems Integrators that offer a rich set of solutions and consulting services on AWS. The program is designed to help companies expand the capabilities and marketing potential of their solutions and services through exposure by AWS and by building relationships with fellow providers in the AWS ecosystem.
“Inclusion in the AWS Solution Provider community marks an important milestone for our comprehensive cloud engineering services, given the significant awareness the program generates among software companies eager to expand to the cloud,” said Keith Higgins, Chief Marketing Officer, Symphony Services. “Our cloud engineering services have already generated enormous enthusiasm among our software company clients, and we’re excited about working in cooperation with AWS to bring increasingly innovative cloud offerings to market.”
Symphony delivers a comprehensive array of cloud enablement services for software companies and has developed a unique approach to ensure clients maximize their investment in cloud migration. Symphony’s Cloud Engineering Services spans the complete continuum of the cloud migration process, from initial business strategy and product roadmap consulting to engineering and management services.
Symphony has also developed and customized its Environment Provisioning and Management System (SymEPMS) to integrate with AWS to offer a unified interface and management dashboard to clients, thus improving control and visibility of their cloud. Symphony has a wide ranging AWS experience that includes – application hosting; HPC; e-commerce; content delivery and moving development and testing environments to cloud.
LG Electronics India has introduced a special service SMS short code for its line of IT products for better and quicker management of customer queries. LG launched this innovative concept wherein both customers and channel partners get direct access to address their enquiries, complaints or suggestions. With the launch of this extremely interesting and unique activity, LG becomes the first company to get close and clear in understanding their customers’ needs.
Commenting on the same, Dr Y.V.Verma, COO, LGEIL said, “We have always believed in providing our customers with best products and services. With this new service, we shall be able to provide excellent services along with great quality products. Our channel partners can easily get in touch with LG for any query regarding Monitors, and ODD. As soon as a message is received, the SMS complaints will be forwarded to the ward office concerned and the grievances will be addressed immediately. We are very hopeful that with the introduction of this service, we will be able to create a much healthier relationship with both our partners and customers.”
Lenovo India has unveiled a stylish new range of consumer laptops – the Lenovo IdeaPad Z570 and the Lenovo G570. Powered by Intel’s second-generation Core i3 processors, these Notebooks are enabled with Lenovo’s Enhanced Experience 2.0 for Windows 7.
The Lenovo IdeaPad Z570, a mainstream, multimedia, graphics rich Notebook is integrated with Intel HD graphics 3000 to offer an unparalleled visual experience. This product has a rich metallic look and SRS premium Surround sound for better audio experience. It is ideal for consumers looking for superior performance coupled with an enhanced gaming and multimedia experience.
An entry level, feature packed Notebook, the Lenovo G570 comes with attractive features like Multi-touch touch-pad, sleek exterior design and an accutype keyboard which provides an enhanced computing experience.
Both these products deliver faster application performance, smarter power management and robust security features. Availability: all leading Lenovo retail outlets and multi brand digital lifestyle retail chains like Croma, eZone etc.